When we have color direction forecast for 2013 spring summer,
12months ahead of the market
Is it better than nothing or is it all we need?
Is it better than nothing or is it all we need?
Color forecasters put together color directions 12-18months ahead of the market, we seldom question about where do these colors come from, and how they are composed. However, at the same time, we believe these colors are reflecting the like and the wish of the future market so as to make our products sell. Color forecasting is not only used by fashion people but also industries such as cosmetics, interior and furniture, product design and even car industry. It is just a matter of how quick and what level does it influences the specific industry. The most important of all is how accurate these color palettes predict the market, yet nobody has extra hours and fingers to review the KPI of these predictions after chasing hard the speedy changing world. So, why not just believe it and follow it.
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| Japan Fashion Week 2013SS color forecast |
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| Japan Fashion Week 2013SS color forecast |
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| Japan Fashion Week 2013SS color forecast |
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| Japan Fashion Week 2013SS color forecast |
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